Tennis Prose




Jan/22

3

Berrettini Partners With HUGO BOSS

BOSS is proud to announce a long-term partnership and the launch of a standalone capsule collection, co-created by Italian professional tennis player, Matteo Berrettini. 


The multi-year deal will see BOSS and Matteo Berrettini become official partners, with Berrettini being introduced as a Global Brand Ambassador for BOSS, on and off the court. He will also appear in BOSS global campaigns starting Spring/Summer 2022.


Alongside Berrettini’s role as an ambassador for BOSS, the BOSS x MATTEO BERRETTINI collection will be introduced for summer 2022, with the line encompassing both bold active designs as well as off-court essentials. Championing sleek style and streamlined silhouettes, a modern polo and innovative shorts with stretch form the foundations for ultimate performance. They are branded with the new brand logo and crisp colors adding signature BOSS touches. A cap, wristband and more sustainable socks complete this dynamic look. Take the collection off-court, for whatever the day holds, with a contemporary T-shirt, and pair it with a new hoodie and casual pants – both with extra stretch – for an easy-going, laid-back look.  A percentage of all sales will be donated to Berrettini’s soon-to-be launched charity, supporting underprivileged children in Italy.


“I have always been a fan of BOSS and it’s an honour to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise. I’m particularly proud to have the opportunity to give back to the Italian community with each sale from our capsule collection supporting underprivileged children in Italy. I can’t wait to make a positive impact through our partnership,” says Berrettini.

“Matteo Berrettini is a great personality on and off court and we are more than excited to collaborate with him in the upcoming years. His spirit and attitude, which make him more than just one of the best tennis players in the world are incredibly impressive. Matteo incorporates what a boss stands for today: showing a strong will, making the right decisions and inspiring people all around the world. Therefore, Matteo is not only a role model but also a perfect fit for BOSS,” says Daniel Grieder, CEO of HUGO BOSS AG.


BOSS x MATTEO BERRETTINI will be available online and in selected stores from January 17, 2022.

About Matteo Berrettini:

Matteo Berrettini has climbed the ranks of professional men’s tennis on the global stage. At only 25 years of age, he has more than 100 tour-level match wins, as well as 5 ATP Tour singles titles. He is the only Italian player ever to reach the final of The Championships, Wimbledon. Nicknamed ‘The Hammer’, the explosive yet humble Berrettini brings a unique skill and flair to the game of tennis.

About BOSS and HUGO BOSS: 

BOSS is known worldwide for its tailoring DNA – but along with this signature product category, BOSS has expanded beyond the confines of tailoring to offer a complete range of casualwear, bodywear, accessories, and athleisure that form a 24/7 wardrobe for the change-makers of today, in every role they play. The product range includes licensed products such as fragrances, eyewear, watches, and kidswear. Customers can experience the world of BOSS in over 400 own stores worldwide and on boss.com. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 127 countries at around 7,350 points of sale and online in 47 countries via hugoboss.com. With approximately 13,800 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 2.9 billion in the fiscal year 2019.

Hugo Boss has previosly partered with former world heavyweight champions Wladimir and Vitali Klitschko.

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14 comments

  • Scoop Malinowski · January 3, 2022 at 6:25 pm

    Berrettini is a very attractive figure, the ladies love him and his power game though Lotto attire did not quite stand out on him. Don’t know any recreation or tourney players who buy Lotto stuff. See if Boss can capitalize on Berrettini popularity and fanbase support.

  • Scoop Malinowski · January 3, 2022 at 6:33 pm

    Other switches for 2022…
    Ugo Humbert: Wilson to Lacoste
    Christian Garin: Adidas to Emporio Armani
    Marton Fucsovics: DRK to Hydrogen

  • Scoop Malinowski · January 3, 2022 at 7:44 pm

    Did not know Hugo Boss was a nazi. https://en.wikipedia.org/wiki/Hugo_Boss_(fashion_designer) wonder if the media will make an issue of this?

  • Vijay · January 3, 2022 at 11:20 pm

    Daimler Benz gave Hitler a shiny new Mercedes when he came out of prison in 1924?

    Daimler Benz also worked heavily in support of the Nazis and their war efforts. Think planes, engines, tanks, etc. This is well known and most people just ignore it.

    Yet there are many tournaments sponsored by Mercedes.

  • catherine · January 4, 2022 at 1:57 am

    Scoop – Boss’s company was founded in 1923 and I think his Nazi past is pretty well known by now. So no shocks there.

    The company’s presence in tennis isn’t new either = Navratilova was considering the clothing brand back in the 80s, about the same time she was endorsing Lufthansa, that well known US domestic carrier. IMO this was all a cunning plot to destabilise Steffi. Didn’t work.

  • Scoop Malinowski · January 4, 2022 at 8:49 am

    Catherine, German tennis has suffered greatly since Boris Steffi departed. All the motive to do something to knock off Seles and revive Steffi… “Germany lost a lot of pro tournaments like America. They had like fifteen challengers, now one. And the indoor ones were banned because of the fast surface. In Germany number went down to like 20% of people being member in a club compared to the ninetees. Clubs having to go together to have enough members to make teams for team tennis. I know one club in Stuttgart which is like one of the national tennis centers having like sixty claycourts busy every afternoon to neglecting about 40 of them not maintaining them for decades. Courts turned green from moss instead of orange. Very sad. Indoor courts being turned into mini soccercourts, badminton and other sports.”

  • catherine · January 4, 2022 at 11:34 am

    Well, maybe this could be one of Kerber’s crusades when she’s finished with being a driving instructor and grass court tournament promoter (Bad Homburg). Her academy looks very nice and should be popular – just a shame it’s in Paszczykowo and not Stuttgart or Berlin or somewhere actually in Germany.

    Of course Steffi’s departure for the US on her marriage didn’t help and Boris’ constant personal and financial tangles have blocked him from idol status. I don’t know how well the DTB promotes tennis overall.

    Maybe Steffi was just too good. Also, she wasn’t naturally a public person or someone who wanted constantly to emphasise her presence.

  • Scoop Malinowski · January 4, 2022 at 11:47 am

    Steffi may have been the all time introvert of pro tennis. I’ve never seen and can’t think of a superstar celebrity as shy as her.

  • Bill mcGill · January 4, 2022 at 1:26 pm

    Interesting marketing angle Hydrogen is going for with their death head logo and by sponsoring every tennis player that either is – or looks like – a bad ass. Fucsovics and Berdych have (had) the whole Ivan Drago thing going on. Basilashvili and Feli Lopez look like Chehen terrorists. Fognini looks like he his auditioning for the lead role in the remake of Taxi Driver.

  • Scoop Malinowski · January 4, 2022 at 3:29 pm

    Bill that’s a good observation, Hydrogen also sponsors Vitalia Diatchenko, the Ukrainian beauty. They clearly have a preference for a certain look of players to support and promote the brand with. Hopefully nobody will acccuse them of discrimination against the ordinary looking. )

  • catherine · January 4, 2022 at 3:52 pm

    Kerber has withdrawn from the Sydney tournament, so she’s going into AO with no tournament play since the USO. She’ll retire this year.

  • Scoop Malinowski · January 4, 2022 at 4:09 pm

    Smart move, she’s saving her energy for the tournament that really matters.

  • catherine · January 5, 2022 at 1:37 am

    Scoop – you’re probably right, although she might have spotted Raducanu in the entries and didn’t fancy the possibility of facing Emma and Torben Beltz on court just before AO 🙂

    BTW – did the WTA abandon on court coaching for Covid reasons ? I didn’t see any. If so, has it made any difference ? If not, get rid of it completely.

  • Scoop Malinowski · January 5, 2022 at 9:02 am

    Serena never using OCC tells you all you need to know about the value of OCC. And perhaps the value of her “coach.”

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