You’ve heard of the Pro Staff, The Clash, Ultra, Blade, next up Wilson will be introducing it’s latest racquet technology innovation…(intro video) “The Shift.“
Shift has been designed to create more spin to keep those groundstrokes inside the lines.
Wilson issued a statement this week:
“Sharing the news that Wilson is announcing its newest racquet franchise, “Shift.” Developed within WILSON LABS, Wilson’s storied innovation arm, the racket went through a three-phase testing process incorporating feedback from key athletes and consumers across the globe.
The new Wilson Shift racquet will be available on Friday.
“At Wilson, innovation is a driving force in all that we do,” said Jason Collins, Global General Manager of Wilson Racquet Sports. “Getting player insights from our global tennis community on the Shift prototype earlier this year has allowed us to launch an even more remarkable racket. We’re excited to have players experience this revolutionary spin technology.”
The WILSON LABS team set out to produce a racket with intense spin and power, and after extensive testing, the final version is now available. The highly innovative, patent-pending, ARC 3D frame technology optimizes lateral bending like no racket ever before. That, paired with best-in-class stability, provides players with the ability to hit heavy spin.
Wilson obtained key insights from Shift prototype testing that resulted in three modifications:
- Wilson altered the balance point of the Shift 99 to increase the swing weight and adjust the sweet spot location higher on the frame.
- The Shift 99L version of the racket was added (expected to launch Sept. 1) to offer a model for players needing a lighter option.
- Athletes loved the design, so Wilson kept the overall arctic ice design, and color-shifting, prism texture.
Shift v1 will be available on wilson.com and in-stores beginning Friday, July 14. Pricing for the Shift v1 99 and Shift 99 PRO is $269, and the Shift v1 99 L is available for $249. For more information, please visit wilson.com or follow @wilsontennis #ShiftV1 on social.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf.
In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
Shift · Wilson · Wilson tennis
Scoop Malinowski · July 12, 2023 at 3:45 pm
Excited for this new Wilson racquet. The last three have all made major impressions and advances in my game, The power and control of The Clash, The Ultra and The Blade 98. I still use all three depending on the opponent style and level. Always a believer in Wilson tennis products and equipment. Also my friends who demo my Wilson racquets all feel the special difference and end up buying them. I will never forget testing the Clash at Miami Open 2019 with Harry Cicma, Yury Bettoni and Richard Pagliaro and within minutes we all were saying with surprised excitement how good the Clash felt and played, we all agreed, even if we mishit the ball it still seemed to go where we wanted it to. And all four of us were previously using different racquets (me Volkl, Cicma Babolat, Pags adidas, Bettoni Dunlop).