Tennis Prose



Anheuser-Busch Invests In Pickleball

More evidence that Pickleball has become a more appealing, attractive sport for sponsors and advertisers. While political agendas and backstabbing media continue to attack Novak Djokovic, which damages and sabotages the overall image and integrity of tennis, Pickleball continues to grow, expand and prosper at the expense of tennis…

Anheuser-Busch announces the purchase of a Major League Pickleball team for the 2023 season!

“We have a proud and longstanding history as a sponsor across all of major sports, and we’re excited to partner with Major League Pickleball – a sport with incredible growth and fan participation,” said Matt Davis, Head of U.S. Sports Marketing and Partnerships at Anheuser-Busch. “Anheuser-Busch knows that fans are always looking for ways to engage with the sports they love, and we’re thrilled to be getting in on the ground level to bring them closer to Pickleball. We have already seen world-class individuals invest in teams and partnerships, and we share in their belief and excitement for the future success of this league and sport.”

In this unique ownership model, Anheuser-Busch will be able to build meaningful connections with fans like never before, unlocking new opportunities for growth and creativity. This agreement will give Anheuser-Busch a founding partnership with the larger MLP league and control over one of the league’s expansion teams – with ownership over everything from who the team drafts to which sponsors they bring on to support. Additionally, the partnership will extend to the DUPR rating, which is the most accurate and only global pickleball rating system across all recreational and pro players– allowing the company and its brands to tap into the growing population of recreational players and DUPR events around the country.

Today’s announcement builds on Anheuser-Busch’s history of innovation in sports marketing. In 2018, the company launched a revolutionary incentive-based sponsorship model building in metrics like team performance, playoff appearance, and digital platforms supporting fan engagement into sponsorship agreements. Moving forward, this Sponsorship Equity model will be a consideration for emerging sports – bringing sponsorship, marketing, and scale to a league or team’s overall success.

“Anheuser-Busch is one of the most impactful professional sport sponsors in the US, to have them join as an ownership partner is an incredible opportunity for Major League Pickleball,” said MLP Founder and CEO Steve Kuhn. “They have a unique ability in understanding the needs of fans, bringing them closer to the sport and brands they love. I can’t wait to see how this partnership will elevate both the MLP and the sport of Pickleball in the years to come.”

Anheuser-Busch joins an elite company of team owners, including athletes such as LeBron James, Kevin Durant, Tom Brady, Drew Brees and Kim Clijsters, famed lecturer and research professor Brené Brown and co-owner of the Milwaukee Bucks Marc Lasry.



  • catherine · November 11, 2022 at 11:39 am

    Now this :

    I’d never heard of padel. Rival to pickleball or is it the same ?

    Whatever, give me tennis any day.

    BTW, what happened to platform tennis ? That was big once.

  • Scoop Malinowski · November 11, 2022 at 1:57 pm

    Catherine, pickleball is a simple easy version of tennis but everybody plays pickleball the same way, just bash the ball, no variety in play styles. But pickle has some big personalities like Tyson McGuffin who is the king of pickle now, he just swept Ben Johns, the recent coverboy of the now defunct tennis magazine.

  • catherine · November 12, 2022 at 1:12 am

    Thanks, but I still don’t know what padel is.



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