Tennis Prose



Brooksby Run At US Open Sparks Uomo Sport Sales

Jenson Brooksby established himself as a rising young force in the ATP with his US Open run to the third round, life and death four-set thriller with Novak Djokovic on Ashe Stadium.

Brooksby, the 20 year old American, blasted through Mikael Ymer, Taylor Fritz and Aslan Karatsev in the first three rounds, and stunned the tennis world by winning the first set 6-1 vs. World No. 1 Djokovic in the fourth round.

The massive and prime time exposure was a boon for his attire company Uomo Sport, a high-end luxury Italian inspired brand based in Los Angeles, CA.

Uomo Sport CEO Steve Siebert told me his young company received a whopping 162 new orders of it’s clothing – no doubt because global tennis fans around the world fancied the eye-catching product they saw worn by Brooksby.

Brooksby, who was ranked 99 in the world before the Open and now is slotted at no. 81, wore red and black outfits in his three matches at the Grand Slam event.

“It’s definitely all positive things to take away. I learned my game. I’m feeling really confident in my game. I believe I can compete with anybody,” Brooksby said. “I knew it would be important to start strong, to impose my mindset and my strategy, my game out there. It’s definitely special. I always enjoy the matches and everything throughout the moment. Obviously you have to stay focused… Atmospheres like that are what you want to be in front of since you were a little kid, watching on TV when you were young, and now you’re living it. It is something I really appreciate and I’m grateful to be here now. [I’m] excited to keep [playing] in atmospheres like this for the future.”

Brooksby is a unique American player in that he is not obsessively involved in social media activities. During a tournament he barely touches his phone. It’s all about focusing all of his energies on optimizing his performance and achieving the best result possible.

“I think [the belief] comes from definitely more training, but most importantly other match situations against other guys and… just the whole process of it. Leading up to it, I 100 percent believed I could win against anybody. I thought I showed that with the level I could produce out there. Unfortunately, physically it got a little tougher.”

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