By Scoop Malinowski
With the news this week that Nike isn’t paying it’s sponsored players who fall outside the top 20 in the rankings, it provoked the thought that maybe the elite attire/shoe companies are feeling the business pressure heat from the up and coming and #nextgen companies.
I did some research to compile the full list (or almost full list – I may have missed a few) brand names that decorate professional tennis courts around the globe. Here are my findings – there are 50 different attire companies (perhaps a few more small, still obscure ones)…
Elite (22):
Nike, Adidas, Babolat, Head, Wilson, Asics, Lacoste, Diadora, Uniqlo, Emporio Armani 7, Mizuno, Lotto, Uomo Sport, New Balance, Fila, Joma, K-Swiss, Yonex, Travis Mathew, Under Armour, Australian, Sergio Tacchini.
Second Division (28):
Admiral, Dunlop (Max Purcell), Robin Soderling, Yoxoi, Lulu Lemon, Bini Badi, Rublo, Hydrogen, Gunn (JJ Rojer), Chanek Oficial/Roma Deportiva (Marcelo Arevalo, Santiago Gonzalez), o0one Tennis Clothing (Tennys Sandgren), The Indian Maharadja (Tallon Griekspoor, Tim van Rijthoven, Botic Van de zandschulp), Boast, NJ Nicolas Jarry, Ellesse, Penguin, Hugo Sport, Le Coq Sportif, Bjorn Borg, Prince, Leorever (Marcos Giron), Neptune Tennis (Bjorn Fratangelo, Aljaz Bedene), Cotton:on (Kokkinakis), St. Christopher, Castore (Andy Murray) Quiet Please (Oscar Otte), Letour (Sweeney), Greyson Clother (JJ Wolf).
Now defunct: Athletic DNA, Reebok Tennis.
Diadora · Lotto · Uomo Sport · Yonex · Yoxoi
